LEGO Brickheadz: The Complete List of Every Set 2017-2026 (Plus Top 5 Valuable Retired Picks)

LEGO Brickheadz launched in 2017 as the company's answer to Funko Pop — small, cube-headed character figures with a fixed display footprint and licensed-IP appeal. Almost 10 years later, the line has produced roughly 158 retail sets across Star Wars, Marvel, Disney, Harry Potter, DC, seasonal/Christmas, Lunar New Year, and original Brickheadz designs.

The search data is interesting: "list of lego brickheadz" pulls about 420 monthly searches with a keyword difficulty of 1.5 — extremely low competition. The reason is that most existing "Brickheadz list" content is either stale (the canonical 2018 CandidBricks list hasn't been comprehensively updated for the 2022-2026 releases) or focused on a single subtheme.

This guide is the complete 2026 reference: subtheme breakdown, the top 5 most valuable retired Brickheadz, what makes a Brickheadz set appreciate vs underperform, and the honest take on whether the line is worth collecting from an investment standpoint (mostly: no, except for the convention exclusives).

The Brickheadz lineup at a glance

| Subtheme | Approximate set count | Notable example sets |

|----------|----------------------|----------------------|

| Marvel | ~38 sets | Iron Man, Captain America, Thor, Loki, Black Panther |

| Original / Other | ~31 sets | Brick Builder, Birthday Cake, Go Brick Me |

| Star Wars | ~24 sets | Yoda, Vader, Stormtrooper, BB-8, Rey |

| Disney | ~22 sets | Mickey, Minnie, Belle, Donald, Daisy |

| Christmas / Seasonal | ~14 sets | Santa, Reindeer, Snowman, Mr. & Mrs. Claus |

| DC Comics | ~12 sets | Batman, Wonder Woman, Aquaman, Superman |

| Lunar New Year | ~9 sets | Annual zodiac releases since 2018 |

| Harry Potter | ~8 sets | Harry, Hermione, Ron, Dumbledore, Voldemort |

| Total | **~158 sets** | |

Brickheadz come in three formats:

The vast majority of retail Brickheadz are single sets at $10. Most sell out within their 18-24 month production window and quietly disappear from retailers; secondary-market prices typically settle 10-30% above retail post-retirement.

The 5 most valuable retired Brickheadz (2026)

| Rank | Set | Year | Original retail | Current sealed |

|------|-----|------|------------------|----------------|

| 1 | 41498 SDCC 2017 BB-9E Exclusive | 2017 | Convention promo | ~$580 |

| 2 | 41498 NYCC 2018 Boba Fett & Han Solo Carbonite | 2018 | Convention promo | ~$520 |

| 3 | 40443 Bricktober Knight | 2020 | $0 (GWP) | ~$165 |

| 4 | 41597 Go Brick Me | 2018 | $29.99 | ~$80 |

| 5 | 41595 Belle (Beauty and the Beast) | 2018 | $14.99 | ~$45 |

A few patterns worth noticing on this leaderboard:

Convention exclusives dominate the top 2. The SDCC 2017 BB-9E and NYCC 2018 Boba Fett & Han Solo Carbonite were given out only at their respective conventions, in production runs estimated at under 1,500 copies. That extreme scarcity is what drives the $500+ sealed prices. No regular retail Brickheadz approaches this tier and almost certainly never will.

Gift-With-Purchase (GWP) sets like the Bricktober Knight (#3) are the next-best tier. These were free with $99+ LEGO.com purchases during specific promotional windows in 2020. They never had a retail price, which makes "appreciation" mathematically infinite — but the absolute dollar value ($165) is modest.

Original/concept Brickheadz like 41597 Go Brick Me (#4) appreciate meaningfully because they have broader appeal than character-specific Brickheadz. Go Brick Me is the "build your own Brickhead with included hair/face options" set — collectors who missed it in 2018 are paying 2.7x retail in 2026.

Most licensed Brickheadz under $25 retail sit between $15-$30 sealed post-retirement. That's basically tracking inflation. Not a strong investment category for most of the line.

Annual release volume — the line is winding down

The release-volume trajectory tells the most important Brickheadz story for 2026 buyers:

The volume has declined ~80% from peak. LEGO has not officially announced Brickheadz discontinuation, but the cadence strongly suggests the line will end in 2026 or 2027. Recent retirement waves (January 2026: Marvel Captain America & Red Hulk 40668, Iron Man MK5 40669, and several Disney sets) point in the same direction.

The investment implication: if Brickheadz is officially discontinued in the next 12-24 months, the back-catalog will see a one-time demand bump from completionist collectors. The 2024-2025 sets (the late-cycle releases, lowest production volumes) are likely the best forward-return picks — small absolute upside but high probability of getting some appreciation.

What makes a Brickheadz appreciate vs underperform

Four patterns from the 2017-2026 secondary market data:

Convention exclusives. Already covered — $500+ tier, 50-100x retail equivalent. Almost impossible to buy at face value unless you attended the convention. Now traded primarily on eBay and BrickLink with strong collector demand.

Limited-window promotional GWPs. Bricktober knights, holiday-event Brickheadz, LEGO Insiders rewards. Production runs are typically 5,000-20,000 copies, distributed only during the promotion period. These appreciate 5-10x within 24 months of the promotion ending.

Single-IP "definitive character" Brickheadz. When LEGO releases a Brickheadz of a character with strong collector demand (Yoda, Mickey, Batman) and doesn't re-release the same character, that single set anchors collector demand for years. Yoda Brickheadz (41627) retired 2018, currently $35 sealed (+233% from $10.49 retail).

Subtheme completionist sets. The full Star Wars Brickheadz Day at Tatooine 4-pack (41498) or full Disney Princess collection commands premium because of the completionist angle. Individual sets in those subthemes appreciate more when the rest of the subtheme is retired.

What underperforms: late-cycle licensed Brickheadz of secondary characters. A Brickheadz of, say, Rocket Raccoon (a Marvel side character) released in 2022 will likely never appreciate meaningfully. The character isn't iconic enough to drive demand, and the year-2022 production run is large enough to keep the supply curve loose.

Should you collect Brickheadz as an investment?

The honest read: mostly no, with two exceptions.

Most regular retail Brickheadz are display collectibles, not investment-grade. At $10-15 retail, the absolute dollar appreciation is too small to meaningfully matter even at +50%. A $10 Brickhead that becomes $15 in 5 years is +50% gross — but that's $5 of profit minus shipping/fees minus storage opportunity cost. Not a portfolio play.

Convention exclusives are investment-grade IF you can acquire at retail. Which you almost certainly can't — they only sell at the conventions, and most are gone within hours of doors opening. Secondary-market acquisition is at the already-elevated $500+ prices, where forward appreciation is modest (5-8% annualized at best).

Late-cycle 2024-2026 sets at retail are a small-bet play. If Brickheadz is officially discontinued in 2026-2027 as the volume trend suggests, the small production runs from 2024+ will see a one-time appreciation event. Buying 2-3 of any 2025 Brickhead at $10-15 retail is a low-stakes, high-probability play for a 2x-3x return in 3-5 years. The aggregate dollar upside is modest but the probability is genuinely high.

For broader LEGO investment strategy that puts Brickheadz in context against UCS Star Wars (17.6% annualized) and Modular Buildings (15.4%), see our [LEGO appreciation rate analysis](/blog/lego-appreciation-rate). For the structural framework on retired-LEGO buying, [the retired LEGO sets guide](/blog/retired-lego-sets) walks the 7-year appreciation curve.

Where to actually buy retired Brickheadz

BrickLink is the most consistent source. Filter by set number, sort by price. Many international sellers — factor shipping carefully.

eBay has the widest inventory. Always use the sold-listings filter — Brickheadz asking prices are routinely 20-30% above actual sales prices. For convention exclusives, eBay is essentially the only market.

LEGO Insiders rewards page occasionally re-releases retired Brickheadz as point-redemption rewards. Cheaper than secondary-market acquisition but limited inventory windows.

Avoid: bundled "Brickheadz lot" auctions of 10+ mixed sets without itemized photos. The good Brickheadz are usually missing or in damaged boxes; the cheap ones are over-represented.

Bottom line

LEGO Brickheadz is a real collector category with a clear value tier structure: convention exclusives at $500+, GWPs at $100-$200, original-concept sets at $50-$100, regular retail at $15-$30 sealed post-retirement. The line appears to be winding down based on release-volume data, which makes the 2024-2026 late-cycle sets a reasonable small-bet investment play.

For most casual collectors, Brickheadz is a display category, not an investment category — the absolute dollar amounts are too small to matter even with strong percentage returns. If you collect for the display, buy what you like. If you collect for return, focus on UCS Star Wars sealed flagships and Modular Buildings instead.

Related reading: [the LEGO portfolio tracker playbook](/blog/lego-portfolio-tracker), [most valuable LEGO sets of all time](/blog/most-valuable-lego-sets), [retired LEGO sets](/blog/retired-lego-sets), [LEGO minifigure scanner guide](/blog/lego-minifigure-scanner).